PD Quilling
Identity Design,
Ecommerce Strategy,
Website Design & Build,
SEO,
Google PPC,
Paid Social
The Challenge
PD Quilling was born out of a throw away comment regarding opening a quilling paper and supplies online store, between the client and their paper supplier.
The task was simple, create an online store to sell quilling paper and tools to be ready for the end of October 2024. This was June 2024 so no immediate rush for any kind of strategy or design.
Due to circumstances outside of everyone’s control, the need to have everything done in a much shorter timescale meant we had to start straight away.
Fast forward to the beginning of September 2024 and we had a identity, fully operational ecommerce website, strategy and Google PPC campaign up and running.
The Website Solution
With over 20 years of experience building ecommerce websites and strategies, we set about researching the marketplace to understand the competition.
The task was then simple, make the PD Quilling website best in class, taking the good bits from the competition and making one, easy to navigate and user friendly website.
The Online Marketing Solution
To make sure there was traffic and sales from day one, we put together a paid media strategy to get the brand in front of as many interested people as possible.
A mixture of Google PPC ads and Meta ads across Facebook and Instagram have ensured that sales have been coming in steadily.
The Results
Early days with the campaigns we are running for PD Quilling, however we have seen some really interesting initial movement in rankings, traffic and above all, sales.
Early indicators show a conversion rate of 6.2% with over 1,000 products sold to date.
